Manuals: Training Cue Cards 2

*Part of a series of  (fitness) trainer manuals developed to assist tailored lesson planning, taking into consideration client’s personality types, whilst incorporating elements of gamification*

ENTP/ENFP – The Falcons

Characteristics, Motivations

  • Convenience
  • Challenges, Adventure, Contest (Always looking to level up)
  • Up-&-Go: Plans quick, Executes quick
  • Flexible
  • Resistant to simplistic exercise: Always up for something new
  • Vigorous workouts that don’t seem like exercise
    • “Fun” is important
  • Irritated/Discouraged at breaks in “the Flow”
  • Sometimes enjoys the philosophy behind the workout activities
  • Prefers if exercises are disguised, or have double benefits (kill 2 birds with 1 stone)
    • Yoga sessions as a means to catch up with friends
    • Fitness activities as a social endeavor
  • 2 subtypes with regards to Fitness:
    • Fitness as a core value (Everything circles around fitness)
    • Fitness as an accompanying framework (Ties their lives together)

Fitness as a core value

These Falcons plan most of their daily or weekly lives around their fitness schedules, and might even be seen as ‘extreme exercisers’.  They usually commit to their fitness goals with strong dedication and discipline (avoiding fast food is not that big a deal). They are sometimes bored by their routine, and adding mini-challenges and goals helps take the monotony away. “I can do anything, as long as it’s not the only thing I do.”

 Fitness as an accompanying framework

These Falcons see fitness as something that helps them feel realigned and in control of their hectic lives. They work towards a goal and require a progression chart that tracks their accomplishments. These celebrations of milestones help keep their momentum. Fitness is a conscious choice for them.

Ideal Environment

  • Grab-&-Go (spend as little time transitioning/changing as possible)
  • Convenient locations (central locations, minutes from many facilities)
  • Variety (Rotate venues if possible)
  • Able to be mildly distracted from the monotony of the exercise (particularly during weight rooms)
  • Small groups help give accountability, focus, and energy to Falcons and helps pass the time

 

Ideal Activities

Key words: Fun, Small groups, Accountability, Something new, I’ll try anything once

  • Find out what the Falcon has tried before, and introduce:
    • Variations of that activity,
      • Stack different cardio activity/sequences
    • Or something new (new experiences, new locations, etc)
      • Dancing
      • Skating
      • Kangaroo Jump shoes at ECP
      • Slacklining
    • Remember to minimize disruptions to Flow
      • High elements immediately into speed training
      • Swim-to-Run transitions
      • Assist with changing of weight plates between sets

Signs of Stress/cut off point

These are signs that may indicate a very stressful day/week and should alert you to potential points of concern. Also look out for these signs during a particularly strenuous session, as these are also indicators of mental breakpoint. Please note that these signs are not meant to replace your professional training in identifying signs of physical stressors and limits

  • Very consumed by the specifics, the how-tos
  • Aggressively attack exercise routines but with poor form
  • Very anxious about performance

Points to Note

  • Being spontaneous, it is hard to pin their schedules down too far in advance
    • Allow for gear to be stored on site, if possible (minimizes transition time)
  • Minimizing transition time keeps Falcons at optimal motivation and focus
    • Transition time spent in the changing room also disrupts Flow
  • Falcons are naturally attracted to the principles behind each activity.
    • Explain the science behind your proposed plan to get their engagement
  • Make sessions varied, fast paced, and fun (They love keeping fit, but they want to get on with their day too)
  • Feedback is important to Falcons. A post activity debrief is always a good idea
  • Overcoming inertia is the biggest challenge. Utilize fun activities to get the momentum going

Product Tier Two –  Mental Wellness activities, fine-tuned activities

Specific activities to boost mental wellness:

  • Obstacle courses with puzzles (Survivor, Bomb Disposal, Fire Fighting)
  • Team Laser Tag/Paintball with complex objectives (Hostage, River Crossing)

These activities activate

Product Tier Three – Total Engagement for enhanced results

Progressive Training and Rewards

Utilize mini-games with clear objectives and tangible rewards to keep Falcons engaged. Feedback is important, and constructive criticism much appreciated. Achievement tables work very well, and rewards do not need to always be physical. Achievements have to be specific and measurable.

Objective: Improve Balance
Achievement Reward
Stand on a Slackline Verbal encouragement
Take 2 steps on a Slackline Be introduced to the Slackline community
Perform first Slackline jump X% discount on Slackline starter gear

 

Assign Research

Fitness is a lifestyle for Falcons, and they are usually keen to try new things. Assign a simple research project into a new activity that you will be introducing (eg: Jukari or Crossfit) to enable them to learn what’s in store and build up excitement and emotional buy-in.

Manuals: Training Cue-Cards

*Part of a series of  (fitness) trainer manuals developed to assist tailored lesson planning, taking into consideration client’s personality types, whilst incorporating elements of gamification*

ESTP/ESFP – The Lions

Characteristics, Motivations

  • Carefree, full of energy
  • Fun in physical activities is important
  • Allergic to “Exercise”
  • Attracted to “Sport” and “Training”
  • Short/mid-term goals work best, not long term goals
  • Spontaneous, minimal planning
  • Looks for trainers who are straightforward, but clear and encouraging

Ideal Environment

  • Grab-&-Go (spend as little time transitioning/changing as possible)
  • Attracted to the Outdoors (gyms and offices are too confining)
  • Convenience is important
  • Enjoys training in a group; camaraderie

Ideal Activities

Key words: Variety, Speed, Reflexes, Fun, Team, Challenge

  • Team Sports
  • Ball games/Racquet sports
  • Outdoor training
    • Beach runs
    • Bukit Timah quick hikes
    • Sailing/Water Sports

Signs of Stress/cut off point

These are signs that may indicate a very stressful day/week and should alert you to potential points of concern. Also look out for these signs during a particularly strenuous session, as these are also indicators of mental breakpoint. Please note that these signs are not meant to replace your professional training in identifying signs of physical stressors and limits

  • Unusually anxious (usually self-assured and game for challenges)
  • Distracted
  • Restless/Bored, even with new activity
  • Regression of skills and form

Points to Note

  • Frame your plans/schedules as “training” to make them more receptive
    • Eg: “Training” to up their performance at sports
  • Avoid monotony, avoid routine
  • Use specific and practical language: Don’t linger on theory
  • Tends to go all out. Be mindful of overexertion.
  • Outdoor training sessions probably work best
  • If organizing a team, ensure that skill/interest level is compatible
    • Easy to lose interest if the team cannot keep up, etc
  • Being spontaneous, it is hard to pin their schedules down too far in advance
    • Allow for gear to be stored on site, if possible (minimizes transition time)

Product Tier Two – Mental Wellness activities, fine-tuned activities

Specific activities to boost mental wellness:

  • Obstacle courses with puzzles (Survivor, Bomb Disposal, Fire Fighting)
  • Team Laser Tag/Paintball with complex objectives (Hostage, River Crossing)

These activities engage their higher level cognition, instead of just muscle memory and reflex, enabling a stronger Mind-Body sync. Lions regard these situations as fun, and encourages sharper mental reflexes, especially after a post-game debrief. Remember to alter scenarios each time, repetition turns them off.

Lions are motivated by winning, preferably as a team. They appreciate solving challenges on the go with the use of common sense and improvisation. Highly complex or hidden puzzles do not necessarily engage them.

Lions have an “On” and “Off” mode. They engage fully with the activity when On, but are difficult to reengage once they Off. Attention spans tend to decay after 2 hours, so wrap your activities by then.

 

Product Tier Three – Total Engagement for enhanced results

Progressive Training and Rewards

Utilize mini-games with clear objectives and tangible rewards to keep Lions engaged. Continuous feedback to them works best, as they like to make corrections immediately. Status updates keeps them in the zone. Achievement tables work very well, and rewards do not need to always be physical.

Objective: Increase Flexibility
Achievement Reward
Learn to release Iliotibial (IT) Band Free, specially prepared milkshake
Touch Toes Verbal encouragement
Increase Sit & Reach score by 5 cm Extended myofascial release session

 

Lock in their proud accomplishments by getting them to share their experience at the next session. This anchors the achievement firmly in memory and motivates them to hit the next tier.

Teams & Competitions

Team effort and team accomplishments are very meaningful to Lions and will serve to enhance engagement and results.

Competitions, similar to games, also appeal to Lions, and can be utilized to maintain focus on the end goal.

Worry

You are filled with worry, every minute of the day.

You try to bury yourself with work, with books, with sleep, but thoughts about your situation are pervasive and ever-present.

You suffer from food insecurity. Cash flow is erratic and you’ve learnt not to think of your monthly pay cheque as something you can lean on.

You cut costs where you can – Taking drinks only from the office pantry, bulk buying at the supermarket and bringing lunch (sometimes dinner too) to work every day.

But the demands on your income never seem to ease. What’s worse? Credit card bills.

You are a sandwiched snowflake, with bills to pay, and parents to support. Aren’t you lucky you haven’t any children?

The thoughts of your dwindling amount in your bank balance bounce around in your head like an endless chime. Like clockwork every month, as soon as the money comes in, it goes out.

Coffee? Overpriced; unnecessary – have some water instead.

Dinner? Not downtown, please – the travel cost itself is more than a meal from the local hawker centre.

You find yourself growing sullen. Angry. It is a slow rot that takes over without you noticing, and you realise the immense pressure you’ve been living under only after you snap at that airheaded bitch who couldn’t stop yammering about Starbucks’ Twelve Days of Christmas.

How and when did your life turn into this? Just a few years ago, you were a bright-eyed and bushy tailed candidate, fresh out of graduation and pumped full of energy to change the world. You’ve aged since then. Jaded and left feeling like nothing more than a drop of water in the ocean.

Your life is over, and you know it. You’re stuck in this vicious cycle and there’s no apparent way out.

You panic. It was never meant to end this way. You were meant for greater things.

You fret. You’re lost inside your head; an empty, sinking feeling.

You crack. The loneliness consumes you.

Won’t someone help?

5 December 2013

Copywriting: Payment/Process Details

Customization Process

Hello, potential customizer,

Basis offers the option to customize the interior of your bag(s) for minimal consideration. This is not True Bespoke, but it comes pretty damned close.

This page will outline and guide you through the customization process for our bags. Please note that because we hand-craft every bag that we sell, and because our craftsmen are human too, customized orders will take up to 14 working days to be delivered to your doorstep.

Step 1: INTERIOR

All Basis bags come in a default ‘Bucket’ configuration, with one wall zipper on the back wall, and 2 wall pockets on the front. We offer the option to add:

  • A central divider down the length of the bag ($X)
  • Zipper Pockets – Customize your length and depth! ($X)
  • Wall Pockets – Customize your length and depth! ($X)
  • [ILLUSTRATIONS HERE]

Please note that changing the location and/or size of the existing zipper/wall pockets within the ‘Bucket’ configuration also counts as customizing.

Step 2: EXTERIOR

  • Initials – Take customizability to the next step and make your Basis bag truly your own. Brand ($X) or Stitch ($Y) your initials (limit X characters) on any of the locations illustrated below:
  • [ARTIST’S ILLUSTATION HERE]
  • Centre of bag flap ($X or $Y)+10)
  • All other locations ($X or $Y)

Step 3: EMAIL!

After you’ve decided on your customization options, drop us a mail at [email] BEFORE checking out. Our team will get in contact with you to confirm your customizations and to present to you a separate invoice for your order, payable via PayPal.

Basis also offers the option of utilizing the trendy concept of a “Cooling-Off Period” of 72 hours because the dizzying array of choices available does tend to get to one’s head.

Step 4: MAKE PAYMENT; TWIDDLE THUMBS

The crafting of your customized order will only begin after receipt of payment. Should there be no payment received within 72 hours of our invoice being issued, your customization order will be cancelled and you will be delivered the bag you originally purchased in the default Bucket configuration. No appeals will be considered.

Copywriting: Product Page

Stuff that goes into the product page.

Product Details

The successor to the Louis builds upon its spirit of hand-crafted versatility, except this time, the first members of the House of Basis had a say in the minute details that make the Louis II a far superior iteration.

Tough cow hide with a coated finish, this handsome 15.7” x 3.5” x 12” with a 2” drop, mark the beginnings of its own dynasty. Are you enough of a Rebel Gent to handle the nobility of the Louis? Yes, you say? Oh sure you are.

Available in Dark Espresso Brown (full grain, coated) and Dark Mustard Yellow (uncoated; top grain)

1)Hand-Crafted

NEPALESE HANDS

Our products are all hand-crafted by our craftsmen in Nepal, not by an industrial machine, and this accounts for the minute variances from product to product, as well as the fact that our products are extremely limited.

Leather is not homogeneous, and therefore the occasional blemish or variance in colour is normal and is not counted as a product defect. Irregularities in the consistency of the softer leather types are natural, and reflect its depth of character and beauty.

Learn More [weblink]

CUSTOMIZE – and why not?

We offer customization options that allow you to stand out and make your sidekick truly your own. Interested? [weblink]

2) Care

  • Wipe down with clean dry cotton or microfibre cloth after use
  • Replace stuffing when not in use for long periods
  • Clean with pH neutral, water-based leather cleaner (when soiled or before conditioning)
  • Condition with pH neutral, water-based leather conditioner (2-3/year)

3) Delivery, Returns & Exchanges

Complimentary delivery within Singapore! Flat rate of 25SGD for international deliveries. Learn more [weblink]

Click here to learn about our Returns and Exchanges Policy [weblink]

Copywriting: Product Description 2

“Easy” Malone 7105

You’ve tried being a rebel, going against the grain, but you’ve lost. Now, you’ve need to demonstrate to your new corporate masters that you belong in the group. Malone is the perfect bag to help you lie low and blend in, while you try to take over from within. Its multifunction pockets keep your little black book hidden, and classy brass buckles convince fellow savvy gents that you’re not the boring corporate drone they were dreading.

Comes in genuine, velvety horse leather or patent cow leather, in a 15.5”x11.5”x3”

Copywriting: Product Description 1

Thomas 6107

Thomas: A respectable name for a respectable bag. Like a silent sidekick on your adventures through the corporate jungle, its discreet shape and form belies a toughness of leather, and character, as it brings out and accentuates your classy outfit, day after day after day.

Built from tough cordovan leather, its 14.5”x12”x3” shell isn’t something to be easily dismissed from the ranks of the fashion rebellion.